January 4, 2010 (Coal Geology): This section report considers attitudes towards different aspects of power generation – specifically to do with coal, clean coal, nuclear power and the ‘Repower America’ campaign. It also considers the associations, and emotional attachments, that people in Canada, England and the USA have towards coal. Despite the danger that coal poses for the climate, it seems to provide a warm, homely feel – for example, it is used in the branding of a new restaurant chain in England, and in homely North American press advertising.
- * What emotional attachments do people have with ‘coal’?
- * Is there a measureable ‘affect heuristic’ between people’s associations with coal and support for coal-fired power generation?
- * How much does the public approve or oppose more coal or nuclear power stations being built?
- * How much does the public support the idea of coal power stations with carbon capture technology?
- * How much awareness and support is there for Al Gore’s ‘RePower America’ campaign?
- * What is the level of support for the ‘Repower America’ campaign in Canada, England and the USA?
Contents
- Introduction
- Key Insights
- Methodology
- Report Results
- Attitudinal segmentation to climate change
CANADA DATA
Canada – Reactions to the word ‘Coal’
Canada – Repower America Campaign Evaluation
Canada – Recognition & Support for Repower America plan : Index profiles
Canada – Attitudes towards Coal, Clean Coal & Nuclear Power
ENGLAND DATA
England – Reactions to the word ‘Coal’
England – Repower America Campaign Evaluation
England – Recognition & Support for Repower America plan : Index profiles
England – Attitudes towards Coal, Clean Coal & Nuclear Power
USA DATA
USA – Reactions to the word ‘Coal’
USA – Repower America Campaign Evaluation
USA – Recognition & Support for Repower America plan : Index profiles
USA – Attitudes towards Coal, Clean Coal & Nuclear Power
- Date: Sep, 2010
- Pages: 129
- Price: US$ 390.00
- Publisher: Haddock Research & Branding, Inc.
